Client
TCS
Services
Neuromarketing Workshop
Year
2026
Johanna previously delivered this neuromarketing workshop at a TCS Conference for public speakers across the wedding, funeral, and MC spaces, and will be presenting an updated version at the upcoming TCS Conference in Melbourne.
The session is built for business owners and industry professionals who want a clearer understanding of why customers make decisions, often without realising why or how. Johanna breaks down key principles from neuroscience and behavioural psychology, translating them into straightforward strategies that can be applied across branding, marketing, and client experience.
The focus is on how attention, memory, and emotion drive buying behaviour. She covers concepts like cognitive load, pattern recognition, and decision shortcuts, then shows how these play out in real-world touchpoints such as websites, messaging, pricing, and sales interactions. The aim is to move beyond “what looks good” into what actually works.
Attendees are introduced to practical tools drawn from neuromarketing research, including how to guide attention, reduce friction in decision-making, and create messaging that sticks. The session keeps things direct and usable. The outcome is a more informed approach to marketing, one that aligns with how people actually think and behave, and gives business owners a practical edge in how they communicate and sell.
If you’d like to speak with Johanna about how she can help your business, team, or organisation, please reach out here.
